“Your choices are made in a moment, and yet their consequences transcend a lifetime.”

― M.J. DeMarco

The Law of Effection

There’s nothing inherently wrong with having a job and working for one company to create money. However, by doing so, my scale of impact will be limited.

Providing service for a single organization, my quantity of magnitude is fixed to one. No matter what level of significance I make, I’ll always be constrained by the number factor.

In the workplace, the only way to increase my income is to get a higher salary through work experience.

• But what if I expanded the number of organizations or clients I work for?

• How will my income change when I can set the price for my products and services?

By taking charge, I can grow my monetary gains by leveraging the power of scale and magnitude.

The law of effection states this:

Revenue = quantity (scale) x price (magnitude)

If I can help multiple clients, my income will increase correlated with the number of customers. Furthermore, I can also create my price points.

Leverage Scale and Impact

If you can create true and tangible value others cannot live without, you can create a massive income.

With an emphasis on scale, you can make millions by selling to millions of people. Even if your price is just a few dollars.

Since your income is the product of scale and magnitude, you can still make millions leveraging price. For example, if you can help a few hundred people with your high-value products and services that charge hundreds and thousands of dollars, you can create millions of dollars.

The challenge? 

You must create a product or service that is in demand and significant.

The recipe is simple enough:

Combine one part of the power of scale with a dash of high-value products or services.

The end result is you will make millions and even billions of dollars!

Take the company Apple for example. They sell phones, computers, and other electronics that are worth hundreds and thousands of dollars. In addition, their customer base is enormous because people trust and like their products.

By selling electronics that are worth hundreds and thousands of dollars to millions of people, Apple generates billions of dollars in revenue and profit.

The formula to make millions (and even billions of dollars) is straightforward, but definitely not easy.

Closing Thoughts

Most of us create money by working for only a single company. Therefore, the scale factor is always fixed to one. But when we change that number to tens, hundreds, thousands, or higher, our income will dramatically increase.

Even if your price for a product or service is just a few dollars, you can still make a million (or billion) dollars. In addition to scale, you can leverage magnitude to generate a massive income by selling high-value products and/or services to hundreds of people.

Knowing this fact, you can become the creator of your own financial destiny – where you get to set the price point and help those you choose.

If you can impact millions (billions), you will make millions (billions).

I am on a mission to help 1,000,000 people, and I can’t do that without your help. Please share this article with anyone who you may think will find it valuable and helpful.

Thank you very much! I greatly appreciate it!

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